Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Target TV Commercial, '2016 Back to School: My Mysterious Pencil' Song by L2M

Target celebrates Back to School with a completely kid-created commercial, featuring Keven and his mysterious pencil. Keven uses his illustration of an angry monster to teach viewers how we all learn from our mistakes. When his angry monster drawing comes alive and terrorizes his third grade classmates, Keven realizes that mistakes don't have to be so scary. Using his pink eraser, he gets rid of his monster's frown, and replaces it with a smile instead.

Advertiser
Advertiser Profiles
Tagline
“To School & Beyond”
Mood
Active
Events & Venues
Back to School Sep 7, 2016
Actors - Add
Cheyenne Nguyen ... front row girl that runs away, Richard Quijas ... boy with glasses, Tyler Corbet ... boy running away from monster
Agency
Deutsch Inc. (Agency), AKQA (Creative Agency), AKQA (Digital Agency)

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