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Target TV Spot, 'Back to School: My Mysterious Pencil' Song by L2M
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Target celebrates Back to School with a completely kid-created commercial, featuring Keven and his mysterious pencil. Keven uses his illustration of an angry monster to teach viewers how we all learn from our mistakes. When his angry monster drawing comes alive and terrorizes his third grade classmates, Keven realizes that mistakes don't have to be so scary. Using his pink eraser, he gets rid of his monster's frown, and replaces it with a smile instead.
- Published
- July 31, 2016
- Advertiser
- Target
- Products
- Paper Mate Pink Pearl Premium Eraser
- Tagline
- “To School & Beyond”
- Songs
- Incredible - L2M
- Mood
- Active
- Events & Venues
- Back to School
- Actors - Add
- Cheyenne Nguyen ... front row girl that runs away, Richard Quijas ... boy with glasses, Tyler Corbet ... boy running away from monster
- Agency
- Deutsch ... Agency, AKQA ... Creative Agency, AKQA ... Digital Agency, Essence ... Media Agency
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