Upon discovering a talent show bulletin in the woods, Lucky the Leprechaun announces to his friends that it will give them the chance to sing their hit song. Breaking into a rap, he sings the names of the shapes that can be found in Lucky Charms cereal. When the horseshoe points out that the lyrics just state their names, the star declares, "Write what you know!"

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Tagline
“Magically Delicious”
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Active
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Agency
Saatchi & Saatchi (Creative Agency), Mindshare (Media Agency)

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