Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Honda Civic Coupe TV Commercial, 'Square'

In a square world, not everything works the way it should. Skateboarding is impossible with square wheels, and for the same reason, traffic is a nightmare. Every car on the road is unable to move -- except for the 2016 Honda Civic Coupe. It weaves in and out of intersections as all the square people with square faces stop to stare. The man driving pulls up to valet and a square boy gaping in awe lets go of his square balloons. As square perceptions are transformed, the once-square screen we were viewing in this commercial begins to expand as well. Honda claims it has bent the rules once again with the Civic Coupe.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
Leonidas Gulaptis ... Actor/Actress
Production
Ben Scandrett-Smith ... Producer, Danny Ruhlmann ... Director of Photography, Joe Ross ... Producer, Michael Spiccia ... Director
Agency
RPA (Agency), RPA (Creative Agency), RPA (Digital Agency), MediaVest (Media Agency), Arts & Sciences (Production Company)

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