A college football player is preparing to get into the zone in the locker room. He's wearing his headphones and suddenly hears Larry. Larry Culpepper, the man we all know from the previous year's Dr Pepper college football commercials, is back with more fun and humor at the crowded stadium that is decked in red and white. From members of the marching band to the cheering audience and the football players themselves, he reminds everyone that the best tradition in college football is the playoffs. And, it's only two years old; it's shiny and new like the car he, yes, invented.