Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Alaska Airlines TV Commercial, 'Canoe' Featuring Russell Wilson

Chief Football Officer and Seattle Seahawks quarterback Russell Wilson is leading the Alaska Airlines crew on a company retreat. As the crew paddles the canoe, Wilson gives them encouraging words about teamwork. The crew repeats "focus, focus, focus" and "best, best, best" during their exercise. Then, a flight attendant asks Wilson to remain seated as he almost falls out of the canoe.

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Tagline
“Giving You Our Best Never Stops”
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