Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Coca-Cola Zero TV Commercial, 'Drinkable Pour' Featuring Kirk Herbstreit

The hosts of ESPN's College GameDay prep to go on air and Kirk Herbstreit casually asks Rece Davis and Desmond Howard if they've tried Coke Zero yet. Distractedly, they nod their heads as he continues to rave about it, telling them that he wishes all fans could try it. Lee Corso chuckles asking how he will do that. In response, Kirk says, "Watch this" and tells everyone at home to open Shazam on their smartphones. As he pours a Coke Zero into his glass, Shazam recognizes the sound clip and pops up with a coupon for one free Coke Zero. They tease Lee for knowing how to use the app and he retorts, "How do you think I got into hip-hop?"

Advertiser Profiles
Promotions
Use Shazam during the commercial to get a free Coke Zero
Tagline
“You Don't Know Zero 'Til You've Tried It”
Songs - Add
Mood
Funny
Actors - Add
Desmond Howard ... Athlete, Kirk Herbstreit ... TV Personality, Lee Corso ... TV Personality, Rece Davis ... TV Personality
Agency
Ogilvy & Mather Worldwide - New York (Creative Agency), Ogilvy & Mather Worldwide - New York (Digital Agency)
Network

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