Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bank of America TV Commercial, 'Bank of America + MLB Memories'

Bank of America brings you stories of individuals about their favorite MLB moments. A woman's husband convinced the organist at Fenway Park to play her favorite song. A girl found out she was going to be a big sister during the seventh inning of a Giants game. A man held onto a bag of dirt from the former Yankee Stadium through his wedding day and the birth of his two sons. Childhood dreams, good luck charms and first kisses were all memories made at Major League Baseball games.

Advertiser Profiles
Songs - Add
Mood
Emotional
Scene Location
Yankee Stadium, New York City, NY
Actors - Add
Atlanta Braves , Boston Red Sox , Leila Stricker ... Braves Girl, Melanie Brook ... Kiss cam girl, Michael Winslow ... Yankee Fan with Dirt, Mimi Fletcher ... Orioles Fan, New York Yankees , Robert Vail ... Guy holding radio, San Francisco Giants , St. Louis Cardinals
Agency
Hill Holliday (Agency), Hill Holliday (Creative Agency), TPN (Digital Agency)
Screenshots

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