Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Volkswagen App-Connect TV Commercial, 'Party' Featuring Adam Scott, Michael Peña

Adam Scott from "Parks and Recreation" is cruising around with a car full of party decorations. As he starts to play an "Awesome Party Song" using Volkswagen's App-Connect, he gets a call from Michael Peña who wants the details about the party. What party? He's not having a party, he tells Michael. Just then, Michael Peña gets a call from Chris Mintz-Plasse, who says Adam's party is going to be crazy! Michael knew he was being lied to. He uses App-Connect to pull up directions to the nearest party store on Google Maps. He's going to throw his own party.

Advertiser
Advertiser Profiles
Tagline
“Das Auto.”
Songs - Add
Mood
Funny
Agency
DDB (Agency), Johannes Leonardo (Creative Agency), PHD (Media Agency)
Screenshots

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