Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Candy Crush Saga TV Commercial, 'Mannequin Challenge, Color Bomb Style'

In a nod to the recent viral "Mannequin Challenge" social media trend, a woman walks down a street where everything is seemingly paused. Björk's "It's Oh So Quiet" plays as she assesses the situations that surround her, which include giant candy pieces caught mid-explosion and people stuck in jelly. As the song starts to get louder, the woman decides to hit play on her Candy Crush Saga game on her phone. In real life, she picks up a candy lollipop to smash the chocolate surrounding a nearby van, bringing everything on the street back to life.

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Advertiser Profiles
Tagline
“What Are You Waiting For?”
Mood
Active
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None have been identified for this spot

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