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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About Nike Kyrie 3 TV Commercial, 'Improv' Featuring Kyrie Irving, Questlove

Both NBA basketball player Kyrie Irving and percussionist Questlove conduct an exercise in improv. Dim lights faintly illuminate the court, on which the Roots frontman freestyles on his drumset while Irving scrimmages with himself in tandem with the beat. As the tempo increases, the frequency of the dribbling, shoe squeaks and pivots increases as well. After a short reprieve, the drums kick in more vigorously than ever, and Ivring finally makes it to the hoop. He dunks the ball right as Questlove reaches the climax of his own solo. Nike Basketball introduces the Kyrie 3 athletic sneaker.

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Kyrie Irving ... Athlete, Questlove ... Musician
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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