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SAP TV Commercial, 'Run Live with SAP: Motorcycle'

A sales team uses live marketing from SAP to see how a promotional event and more sales reps will affect a lagging motorcycle business. The answer: not very much. But when one of the team members suggests digitizing the supply chain to offer customizable vehicles, the result is a rowdy, crowded store, where bikers pop wheelies and drive through plates of glass. Maybe it worked a little too well.

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Adam Christy ... Bearded man behind counter, Greg Santos ... guy using the touch screen, Kayren Butler ... woman who slides the bar on tablet, mackenzie parker ... guy sitting on motorcycle on left during rally, Marcus Natividad ... guy wearing black leather vest, with black dreadlocks checking bikes, Tyler Cook ... bearded board room member in red pants, Zachary Mooren ... motorcylce shop worker on left
Omnicom Group ... Agency, BBDO ... Creative Agency, PHD USA ... Media Agency
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