Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide TV Commercial, 'The In-Laws'

As a husband and wife fold laundry, they try convincing us (and themselves) how happy they are that their in-laws and adult children moved in. They fold granny panties and lacy underwear while explaining that they tried to use bargain detergent for the additional laundry but ended up having to use twice as much. With Tide, they can clean three generations of clothes -- including Dad's pants.

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Tagline
“It's Got to Be Tide”
Songs - Add
Mood
Funny
Actors - Add
Brad Abrell ... Husband folding laundry, Julie Wittner ... Mom, Mike Monteleone ... guy looking for his pants
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