Advertising men are making a pitch to Dunkin' Donuts representatives. In the proposed commercial, the slogan "America runs on Dunkin'" is taken literally as two camp counselors straight out of a slasher film are sprinting for their lives through a forest. An unseen menace is perusing them, but Dunkin' Donuts breakfast sandwiches are waiting for them. As the counselors enjoy their meals by the campfire, shadowy figures descend upon them and (presumably) catch them. The Dunkin' Donuts employees are repelled by the grizzly proposal.