Celebrating is usually reserved for the winners. No one would ever be excited about being #3, right? Safe Auto shows people celebrating being third--A woman standing in front of her "#3 Best Falafel in the City!" restaurant, the third place contestant in a beauty pageant jumping and celebrating her runner-up status and shirtless fans painted with "#3" on their chests cheering at a soccer match. SafeAuto loves the number three because it says it can get its customers a car insurance quote in three minutes and potentially for three dollars a month. The company says it puts its customers in first place, only slightly ahead of second-place: bacon.