The Settlers are prone to settling for cable despite the son's effort in explaining that DirecTV has been No. 1 in customer satisfaction over cable for 15 years. His father explains to him what satisfaction truly is: having spent over 15 satisfying years with his mother. The woman who boils their clothes, wears layers upon layers of clothes, hardly shows her hair due to the bonnet she wears as she fought off a grizzly to make her husband a pair of slippers.

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Tagline
“Don't Be a Settler”
Songs - Add
None have been identified for this spot
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Golden Bachelder ... Older Son, Tom Parker ... Settler Father, Heather Simpson ... Mother Settler
Agency
Grey Global Group Inc. (Agency), Grey Global Group Inc. (Creative Agency), iCrossing (Digital Agency), Hearts & Science (Media Agency)

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