Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DIRECTV TV Commercial, 'The Settlers: 15 Years'

The Settlers are prone to settling for cable despite the son's effort in explaining that DirecTV has been No. 1 in customer satisfaction over cable for 15 years. His father explains to him what satisfaction truly is: having spent over 15 satisfying years with his mother. The woman who boils their clothes, wears layers upon layers of clothes, hardly shows her hair due to the bonnet she wears as she fought off a grizzly to make her husband a pair of slippers.

Advertiser
Advertiser Profiles
Promotions
You can get a $100 reward card when you switch to DirecTV (expires: 04/13/2016)
Tagline
“Don't Be a Settler”
Songs - Add
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Golden Bachelder ... Older Son, Tom Parker ... Settler Father, Heather Simpson ... Mother Settler
Agency
Grey Global Group Inc. (Agency), Grey Global Group Inc. (Creative Agency), iCrossing (Digital Agency)

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