The Settlers live in a rugged, out-of-time house in the middle of a suburban neighborhood. Inside the house, a husband and wife have a conversation. She asks why the family cannot just switch to DirecTV, which has a high customer service satisfaction rating. Her husband says he is used to settling--his children have their stick and hoop and faceless doll and his wife has her cabbages. DirecTV asks people to not be like The Settlers and to upgrade to their service.