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About AT&T TV Commercial, 'Rudy' Featuring Sean Astin, Joe Montana

In this installment of AT&T's Strongest of the Strong, former baseball and football player Bo Jackson enters a room and asks everybody what they're doing to prepare themselves for the game. Retired quarterback Joe Montana indicates that he's streaming the movie "Rudy," and everybody else in the room, including former quarterback Steve Young, former wide receiver Jerry Rice and former running back Emmitt Smith, expresses their appreciation of the film and gathers around Montana to watch. However, when they look at his tablet screen, all they see is a video chat with Sean Astin, the actor who portrayed Rudy Ruettiger in the film. After Montana the the rest of the athletes continue referring to Astin as "Rudy," Astin asks to be called Sean. In response, everybody starts chanting "Rudy, Rudy, Rudy," much to Astin's chagrin.

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BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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