Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Doritos TV Commercial, 'Bold Outbreak'
Two newcasters report on an unusual outbreak. They have determined that eating Doritos has resulted in people being extremely bold--ripping off their clothes to dance, quitting work to ride a pogo stick, having a spontaneous pillow fight.
Advertiser
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Tagline
“For the Bold”
Songs
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Mood
Funny
Actors
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Bruce Lester Johnson ... Anchorman, Cristina Dohmen ... News Anchor
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