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A teenager sits in a library working on his calculus homework. He looks over to the Jif Creamy Peanut Butter Bar on the table next to his text book and decides to have a snack. A narrator says that the bar can't do homework, but that it can make someone "peanut-butter happy."
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Tagline
“Choosy Moms Choose Jif”
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Agency
Carat USA (Agency), Publicis North America (Media Agency)
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