Little Caesars Pizza TV Spot, 'The Recipe: Lamination Is Forever'

A Little Caesar's employee is making dough for pizza when he asks his supervisor why haven't they changed the process for making dough. He mentions that Little Caesar's has been making dough from scratch, by hand for over fifty years. His supervisor looks at him and tells him it's because the recipe is laminated. He hands a laminated sheet of paper to the young employee with the dough recipe which reads, "Make it by hand from scratch every day." When the young employee asks if this can ever change, the supervisor looks at him and tells him that it's forever, because it's laminated.