Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Aflac TV Commercial, 'Holes in the Boat'

Two men are fishing on a boat when one of them begins to talk about how thankful he is that AFLAC pays cash. The AFLAC duck jumps into the boat to hand the man some cash, when the other friend fishing asks if all major medical coverage is enough. At that moment, a hole appears with water bursting through the hull. The man begins to rattle off a list on what holes insurance will and won't cover. More holes breach the hull while the AFLAC duck struggles to plug them all. With all his limbs being used to cover the holes, one more appears and the duck sticks his head through to plug the hole.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Jay Phillips ... Guy in plaid shirt, Peter Hulne ... fisherman wearing hat
Characters
Agency
Kaplan Thaler Group (Agency), Publicis North America (Creative Agency), Publicis North America (Digital Agency)

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