Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Allstate TV Commercial, 'DIY Mayhem'

Actor Dean Winters plays Mayhem, who is in the middle of a chaotic do-it-yourself job on a house. In the process of trying to spruce up a home, he falls through an attic floor while trying to replace the insulation, blows up light fixtures while trying to repair the switch, demolishes a kiosk with an excavator and crashes through a second-story bannister while trying to paint a wall. Mayhem recommends that viewers get an Allstate agent to set them up with home insurance so they don't have to endure the tumult of DIY projects. Mayhem then stands in front of four pictures labelled "Caleb," "Chris," "Julianna" and "Leanne's Dad." He says that he read their posts online and that they're in for a treat.

Advertiser
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Songs - Add
Mood
Funny
Actors - Add
Dean Winters ... Mayhem
Agency
Leo Burnett (Agency), Leo Burnett (Creative Agency)
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