Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Exxon Mobil TV Commercial, 'Rides'

A used car salesman at Rick's Used Rides is standing next to a customer who's inquiring about a vehicle. He asks the salesman if he has anything cheaper, prompting the salesman to point to a different vehicle. The customer stands reluctant and asks about the newer model, wondering what the horsepower is. The salesman responds with one as the camera pans out revealing that the lot is actually full of horses.

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