A man filmed from behind wearing the jersey of New England Patriots tight end Rob Gronkowski is ushered into a restaurant and greeted with rapturous applause. The man's voice-over indicates that his life changed drastically once he started wearing that jersey. As he walks through town, different people treat "Gronk" like a celebrity, cheering him on, offering him food and taking pictures with him. However, after encountering the real Rob Gronkowski in a kitchen, the man wearing Gronk's jersey is revealed to be his brother, former NFL tight end Dan Gronkowski. As Dan lies in a bunk bed at night shopping with VISA Checkout, Rob interrupts him from the top bunk and asks his brother to turn out the light.