A life without engineers is portrayed by two young boys. As they sit on a couch, a carrier pigeon swoops in from outside, landing in a bowl of walnuts. One of the boys grabs the small scroll of paper from its leg: Brad wants them to meet him at the movies. After realizing the note is from two weeks ago, the friend tells him he needs to update his pigeons and a different bird swoops in, landing on the sofa arm -- another old message. Sending texts would be a lot different if it weren't for engineers. Exxon Mobil encourages people to become engineers with its Be an Engineer initiative.

Advertiser
Advertiser Profiles
Tagline
“Be an Engineer”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot
Animals
Agency
Euro RSCG (Agency), Universal McCann (Media Agency)

More Exxon Mobil Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top