Exxon Mobil TV Spot, 'Message'

A life without engineers is portrayed by two young boys. As they sit on a couch, a carrier pigeon swoops in from outside, landing in a bowl of walnuts. One of the boys grabs the small scroll of paper from its leg: Brad wants them to meet him at the movies. After realizing the note is from two weeks ago, the friend tells him he needs to update his pigeons and a different bird swoops in, landing on the sofa arm -- another old message. Sending texts would be a lot different if it weren't for engineers. Exxon Mobil encourages people to become engineers with its Be an Engineer initiative.