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Media Measurement
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Local
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Attention & Performance Analytics
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Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Weight Watchers TV Commercial, 'Smart Points' Featuring Oprah Winfrey

Oprah Winfrey recognizes that we all want to be healthier, but we also want to lose weight, too. She says that the Smart Points system used in the Weight Watchers program makes people feel like they don't have to give anything up. Instead of counting calories, you count points, which can make the process feel like a game. Having a point system also gives people a sense of accountability.

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Join Weight Watchers for free (expires: 03/14/2016)
Songs - Add
Mood
Active
Actors - Add
Oprah Winfrey ... TV Personality
Agency
DiMassimo Goldstein (Agency), Havas Worldwide (Creative Agency)
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