Oprah Winfrey recognizes that we all want to be healthier, but we also want to lose weight, too. She says that the Smart Points system used in the Weight Watchers program makes people feel like they don't have to give anything up. Instead of counting calories, you count points, which can make the process feel like a game. Having a point system also gives people a sense of accountability.

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Oprah Winfrey ... TV Personality
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DiMassimo Goldstein (Agency), Havas Worldwide (Creative Agency)
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