Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Chevrolet Cruze TV Commercial, 'Woodchipper'

A random group of test subjects turn their phones in during a market research study, only to see them tossed into a wood chipper. After the controller is done destroying phones, he turns to the test group and asks how they feel not being connected. One girl mentions something about how her chest hurts, so the controller returns their phones back in working condition. He then announces that the new 2016 Chevrolet Cruze puts out its own Wi-Fi signal, so people can stay connected wherever they go.

Advertiser
Advertiser Profiles
Tagline
“Find New Roads”
Songs - Add
Mood
Active
Actors - Add
Potsch Boyd ... Spokesman
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency)

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