Southwest Airlines does things differently, so differently that they created a new word. The word is "transfarency," something that happens due to numerous airlines finding ways to charge customers for more money on their flights. Actress Rashida Jones, the voice-over in this commercial, mentions that Southwest doesn't try to find new ways to charge their customers, but respects and likes them.

Advertiser Profiles
Tagline
“Low Fares. Nothing to Hide.”
Mood
Active
Actors - Add
Randy Evans ... Male passenger boarding plane, Rashida Jones ... Voice Over)
Agency
GSD&M (Agency), Spark Foundry (Media Agency)
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