This woman shakes what her mama gave her across the country to decades of classic wedding dance songs. Fly cheap so you keep up with the fun and still get a good night's sleep.
iSpot Review — October 28, 2014
Wedding receptions offer a great creative canvas for portraying memorable comedic moments.They remain one
of the more universally relatable events. The anticipation, participation and
recuperation from any reception is fraught with stories of triumph and tragedy.
Southwest Airlines has zeroed in on the single story of
the perpetual bridesmaid who jet-sets from wedding to wedding during the nuptial
seasons. In so doing, the airline
cleverly positions itself as a partner within the successful story of the
insane dance fiend.And we gladly follow the story, because the
actress sells us on her character immediately.
It's a bit like watching Elaine Benes trying to dance,
but the enthusiasm and excitement with which the bridesmaid lets loose is utterly
believable. It's believable, because we've all seen that person at a wedding reception- dare I say, we've all been
that person at a wedding reception.
The spot captures the fun and exhaustion of wedding
receptions, and it is shot in a way so that viewers can't take their eyes off
the actress making a spectacle of herself.She is the center of attention, and we love it.
It's rare to get consumer insight, targeting, purchase
occasion, value-claims, product usage, end-benefit and entertainment value all
working seamlessly in a 30 second TV commercial.Southwest Airlines must be pleased to have
hit so successfully on all fronts.