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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Engagement Rating
Industry Share of Voice - past 2 weeks
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About Giorgio Armani Si TV Commercial, 'Si to Life' Feat. Cate Blanchett, Song by MIKA

Academy Award-winner Cate Blanchett stars in this campaign for Si by Giorgio Armani. The actress glides across a stage in a stunning gown under a spotlight. Carefree, she dances in the rain and drives toward the sunset in a red convertible. Cate plays around with high heels in her shoe closet and laughs with friends. She says "Si" to many things like love and herself, to the tune of "Any Other World" by MIKA.

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Cate Blanchett ... Actor/Actress

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