Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Gilenya TV Commercial, 'Fight Back'

These MS patients are sick of relapsing and have begun to fight back by taking Gilenya. They face a white wall labeled with words like "injections" and "relapses" and splatter paint balloons all over it until it's a colorful work of art. The message now reads "Hey MS, Take This!"

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Malikha Mallette ... Voice Over)

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