To demonstrate some of the Safety Shield capabilities, Nissan invited several firefighters, nurses and police officers for a ride along. After showing them features that protect passengers in a collision, they displayed how Nissan Safety Shield could prevent accidents from happening at all. The safety personnel were able to see features such as rear cross traffic alert and forward emergency braking first hand. During Nissan's Safety Today Event, customers can find special financing options on select Nissan models for a limited time.

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Safety Today Event (expires: 05/31/2016)
Tagline
“Innovation That Excites”
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None have been identified for this spot
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Active
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Danny Pardo ... stunt driver, Dr. Chad Mediate ... guy with blue shirt and beard in car, Sharon Munfus ... Nurse in hot pink cardigan, Steve Brio ... fire captain in passenger seat
Agency
TBWA \ Chiat \ Day (Creative Agency), Critical Mass, Inc. (Digital Agency), OMD (Media Agency)

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