A woman shopping at Guitar Center approaches a section full of DJ equipment, monitors and turntables. She puts on a pair of headphones and begins to work the laptop, feeling the rhythm of the melody. She heads to the subway while listening to her music before climbing a stairwell to DJ a rooftop party. Once there, she finds her rhythm once again and plays well into the night as the people continue to dance and party. For a limited time, items from the electronic music collection at Guitar Center are up to 20 percent off.