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McDonald's Happy Meal TV Spot, 'Power Up Your Play'
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- National Airings
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- First Airing
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- TV Impressions
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- National Impressions
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- Local Impressions
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- Real-Time Ad Measurement Across Linear and CTV
- TV Ad Attribution & Benchmarking
- Marketing Stack Integrations and Multi-Touch Attribution
- Real-Time Video Ad Creative Assessment
Kids can track every jump and flip with the Step-iT Activity Band included in McDonald's Happy Meals. The fun continues with the McDonald's McPlay mobile app that allows kids to scan their Happy Meal toy to unlock games.
- Published
- August 10, 2016
- Advertiser
- McDonald's
- Products
- McDonald's Happy Meal, McDonald's McPlay App
- Tagline
- “I'm Lovin' It”
- Songs
- None have been identified for this spot
- Mood
- Active
- Actors - Add
- Holden McNeil ... kid in blue sweatshirt, Ellie Grace Siler ... girl with afro, Ray Stoney ... Dad at McDonald\'s
- Agency
- DDB Chicago ... Digital Agency, Wieden+Kennedy ... Creative Agency, OMD West ... Media Agency
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