Bridgestone compares its Dueler Tires to the endurance of Olympic athletes as they run through the city, across an overpass and down a desert highway. Described as being built to perform, the tires are shown rolling along the road in place of the runners and the footage flashes back and forth between the two.

Advertiser
Advertiser Profiles
Tagline
“Your Journey, Our Passion.”
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None have been identified for this spot
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Active
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2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
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Agency
Dentsu America, Inc. (Agency), Publicis Dallas (Creative Agency), Razorfish (Digital Agency), Optimedia (Media Agency)

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