Champions did not start out that way. They started out as babies with the potential to do anything with their unlimited future. Actor Bobby Cannavale walks into a maternity ward and unceremoniously turns off the lullaby-like music that is playing and says, "Listen up, babies!" While he tells them that they have no control over how their life begins but they have complete control over how it ends, the name tags on the cribs shown are those of 2016 Rio Summer Olympics athletes like Serena Williams, Mo Farah and Neymar Jr. The message strikes home as one baby stands up and another raises its closed fist in solidarity.

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Advertiser Profiles
Tagline
“Just Do It.”
Mood
Funny
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Characters
Production
Matt Hunnicutt ... Producer
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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