Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Nike TV Commercial, 'Unlimited Future' Feat. Bobby Cannavale, Song by Santigold

Champions did not start out that way. They started out as babies with the potential to do anything with their unlimited future. Actor Bobby Cannavale walks into a maternity ward and unceremoniously turns off the lullaby-like music that is playing and says, "Listen up, babies!" While he tells them that they have no control over how their life begins but they have complete control over how it ends, the name tags on the cribs shown are those of 2016 Rio Summer Olympics athletes like Serena Williams, Mo Farah and Neymar Jr. The message strikes home as one baby stands up and another raises its closed fist in solidarity.

Advertiser
Advertiser Profiles
Tagline
“Just Do It.”
Mood
Funny
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Characters
Production
Matt Hunnicutt ... Producer
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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