Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Electric TV Commercial, 'Sarah Explains: Digidustrial?'

Sarah's family pays her a visit at work so they can see what General Electric is up to these days. She explains that the jet engines are built and programmed to talk, making GE a digital and industrial company. That's quite a mouthful, so her little brother tries out a few combinations, like indigital, digidustrial, and indigenous.

Advertiser Profiles
Tagline
“The Industrial Company. That's Also a Digital Company.”
Songs - Add
Mood
Funny
Actors - Add
Elizabeth Alderfer ... girl in blue hoodie
Agency
BBDO (Agency)
Screenshots

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