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General Electric TV Commercial, 'Sarah Explains: Digidustrial?'

Sarah's family pays her a visit at work so they can see what General Electric is up to these days. She explains that the jet engines are built and programmed to talk, making GE a digital and industrial company. That's quite a mouthful, so her little brother tries out a few combinations, like indigital, digidustrial, and indigenous.

General Electric
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“The Industrial Company. That's Also a Digital Company.”
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Elizabeth Alderfer ... girl in blue hoodie
BBDO ... Agency, OMD ... Media Agency
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