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Powerade TV Commercial, 'The Corner' Featuring Shakur Stevenson

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With his ears ringing after being knocked down in the boxing ring, Olympic athlete Shakur Stevenson flashes back to his childhood in Newark. As his mother cleans up his nosebleed with a wet rag, she reminds him of the strength that can be found in his roots. He's been fighting his whole life, but it's his mother's words that help him to regain his footing for the next round. Powerade acknowledges that we're all just a kid from somewhere and encourages us to power through.

Advertiser
Powerade
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Powerade ION4 Mountain Berry Blast
Tagline
“Power Through”
Songs - Add
Made For Commercial - Lime Studios
Music
The song was created for this commercial
Mood
Emotional
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Actors - Add
Shakur Stevenson ... Athlete, Malikha Mallette ... mother
Production
Charles-Marie Anthonioz ... Producer, Julien Lemaitre ... Producer, Rodrigo Prieto ... Director of Photography
Agency
Wieden+Kennedy ... Agency, Universal McCann (UM) ... Media Agency, Iconoclast ... Production Company
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