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Bridgestone Potenza Tires TV Commercial, '2016 Road to Rio: Built to Perform'

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Built to perform, Bridgestone tires are compared to Olympic athletes. As runners sprint across winding mountain roads, they flash into Potenza Tires, and as a thunderstorm brews, swimmers take over by diving through the wet pavement in place of the tires and swimming down the street. They are described as responsive and versatile, having been engineered for all weather conditions.

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Bridgestone Potenza Tires
“Your Journey, Our Passion.”
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2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
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Dentsu Aegis ... Agency, Publicis ... Creative Agency, Razorfish ... Digital Agency, Optimedia ... Media Agency
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