Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2017 Ford Escape TV Commercial, 'Fans'

Videos recorded on cell phone cameras highlight the many ways in which everyday people exhibit the skills of Olympic gymnasts, weightlifters, sprinters and wrestlers, whether those people are doing tricks on a subway pole, moving a couch, racing to the car or trying to get their dog to take a bath. Ford declares that "we are all athletes" as well as fans and urges viewers to express their physical prowess with the 2017 Escape. "Life is a sport," Ford says. "We are the utility."

Advertiser
Advertiser Profiles
Products
Tagline
“Go Further”
Songs - Add
Mood
Active
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Actors - Add
Ben Bowen ... tug of war guy in middle, Carol Mack ... salsa dancer in white, Dominique Price ... tug of war guy in green shirt, Donnabella Mortel ... fan with #1 on her cheek, Ethan Stone ... First guy in tug-of-war line, Jevin Smith ... screaming father in blue and red shirt, Jim Shipley ... guy bathing dog, Josh Lee Aikin ... guy who sits in passenger seat, Kevin L. Walker ... fan with american flag snapchat filer on his face, Kingston Bailey ... toddler wrestling with mom in car seat, Marah Fairclough ... blonde leaning on Ford Escape on the left, Mignonette Bailey ... Mom wrestling toddler into car seat
Animals
Agency
Wunderman (Agency), BBDO (Creative Agency)

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