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The electric guitar allowed Masanori Minamisawa to discover a oneness with music and believes you should feel the same when you drive. With that in mind, he designed the Mazda MX-5 for drivers to experience that oneness with their car, the wind and the sky. A cover of "Can't Help Falling in Love" plays and people drive around with the top down, singing along to the classic song.

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“Zoom-Zoom”
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Helen Nishimura ... Woman driver, Matt Pittenger ... Male driver with blonde, Ruby Corley ... Blonde woman in car
Agency
Berlin Cameron United (Agency), The Garage/Team Mazda (Creative Agency), The Garage/Team Mazda (Digital Agency), Mindshare (Media Agency)

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