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Man, machine and beast come together in a battle of wills. The bright red Audi S5 taunts the fearsome bull, but ultimately bows down to the master of both: the righteous cowboy.

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Joshua Fredric Smith ... Driver/bull wrangler, Will Roberts/Robert Basgall ... Rodeo clown
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MediaCom (Agency), AKQA (Digital Agency), PHD USA (Media Agency)
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