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A family of four and a police officer attempt to start their cars in the middle of a winter flurry. Suddenly, an horde of sentient snow people descends on the scene. They throw chairs through store windows, knock down power lines and hurl snowballs at bystanders. As one of the snowmen starts clawing at a cab driver's window, the 2016 Nissan Rogue plows through the monster and mows down several others. The driver ushers the family to get in and speeds away from the icy army.
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“Innovation That Excites”
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TBWA Chiat Day (Creative Agency), Critical Mass, Inc. (Digital Agency), OMD West (Media Agency)
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