Blood, sweat and tears can get you to where you want to be, but joy can take you so much further. These are the words spoken by accomplished, award-winning actor Jude Law. The commercial then shows Jude driving through the countryside in a small, fast car. A connoisseur blends different whiskys together, and a woman takes off from a small landing pad with a jet pack strapped to her back. Jude looks back and smiles because joy has taken him far in life.