Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Walmart TV Commercial, 'STAR WARS: On Keeping With The Times'

A mother and her little girl are playing with some new Star Wars action figures from Walmart. The mom asks her daughter why she thinks Princess Leia doesn't just let Luke and Han Solo rescue her. The little girl replies, "Because she's a modern, empowered woman unfettered by the antiquated gender rolls of a bygone era." Shocked by her daughter's insightful answer, the mom isn't quite sure what to say.

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Songs - Add
Mood
Funny
Actors - Add
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Agency
Haworth Marketing + Media (Media Agency)

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