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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
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Attention & Performance Analytics
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Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About Major League Baseball TV Commercial, '#THIS: Sacred Ritual' Feat. Bryce Harper

A sports announcer introduces professional baseball player Bryce Harper, of the Washington Nationals, along with his sacred ritual which he performs at the start of every game. A sequence of clips shows Harper frantically tapping his bat in a seemingly random configuration, to the beat of a jazz-cymbal. The announcer tells viewers that Harper has no name for this ritual, and when asked why he does it, he simply says, "Because it works."


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