Green Bay Packers quarterback Aaron Rodgers is walking along when a man wearing a cheese hat screams at him, "Discount Double Check!" Rodgers notes that the man mentions the State Farm program every time the two meet and asks if he says anything else. Cheesehead flashes back to events in his life, such as getting past a bouncer into a nightclub, getting married, performing surgery (while coughing) and advising a lawyer in a court case. At every one of these moments, he says only the words "Discount Double Check." Back in the present, he concludes that he in fact does not say anything else. Rodgers shrugs it off and walks away.