AT&T TV Spot, 'Bumble Mumble'

This scene inside an AT&T store is stop-motion animated in the style of the Rankin/Bass holiday films. Bumble the Abominable Snowman from "Rudolph, the Red-Nosed Reindeer" roars at Lily the AT&T girl. She responds that the store is offering 15 gigabytes of phone data for the price of 10. Bumble roars again, which Lily interprets as a "thank you." The snowman sits himself on the floor and roars one last time, and Lily amicably roars right back at him.