NBA star James Harden of the Houston Rockets advises individuals to always remain true to themselves by being who they are and doing what they feel. Scenes of the shooting guard and his signature beard are intertwined with clips of news footage, basketball and video games, demonstrating the hype that surrounds Harden. Adidas wants the world to know that creators never follow, and it's up to you to create your own game.

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Tagline
“Creators Never Follow”
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None have been identified for this spot
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Active
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Carat USA (Agency), 180LA (Creative Agency), Carat USA (Media Agency)
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