Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dos Equis TV Commercial, 'The Story Behind Our XXs'

The voice-over informs viewers that the XXs on Dos Equis bottles represent "Siglo veinte," which is Spanish for 20th Century. However, he recognizes that viewers want to hear news regarding the next "Most Interesting Man in the World," not receive a Spanish lesson, and exclaims, "Well, don't we all?

Advertiser
Advertiser Profiles
Tagline
“Stay Thirsty”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
G2 Worldwide (Agency), Havas Worldwide (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)
Screenshots

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